Embracing Natural Colors: Our Journey at Zina's Salads Inc.

Imagine diving into the whimsical world of Dr. Seuss’s “Green Eggs and Ham.” Sam-I-Am’s vibrant green eggs might spark curiosity in a children’s book, but in reality, green-colored eggs face significant pushback. Despite tasting the same, practical attempts to serve green-colored eggs were rejected because their unusual hue evoked thoughts of spoilage. This demonstrates the strong impact that color has on our perception of food. A study by Charles Spence "On the psychological impact of food color", highlights how deviations from expected food colors can disrupt our willingness to eat them. Similarly, in the 1990s, PepsiCo introduced Crystal Pepsi, a...